Industry ranking - simplicity 2016

The graph shows leading industries worldwide in 2016, by simplicity. Consumers from nine countries found that internet search provided the simplest experiences and communications among all tested industries.

Leading industries worldwide in 2016, by simplicity

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

February 2017

Region

Worldwide

Survey time period

July 2016

Number of respondents

base: 14,044 consumers from nine countries

Method of interview

Online survey

Supplementary notes

The source provides the following information about methodology: "The Brand Simplicity Score was calculated with the following inputs:
the simplicity and complexity of the brands products, services, communications and interactions in relation to its industry peers;
how consistently the brands’ experiences and communications are rated;
how aligned non-user and user perceptions are (privileging aligned perceptions);
and The Simplicity Score for the brands’ industries or categories."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Brands in Canada"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.