Industry ranking - simplicity 2016

Leading industries worldwide in 2016, by simplicity

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Source

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Release date

February 2017

Region

Worldwide

Survey time period

July 2016

Number of respondents

base: 14,044 consumers from nine countries

Method of interview

Online survey

Supplementary notes

The source provides the following information about methodology: "The Brand Simplicity Score was calculated with the following inputs:
the simplicity and complexity of the brands products, services, communications and interactions in relation to its industry peers;
how consistently the brands’ experiences and communications are rated;
how aligned non-user and user perceptions are (privileging aligned perceptions);
and The Simplicity Score for the brands’ industries or categories."

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Access all statistics starting from $1,788 USD yearly *

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For single users
$149 USD $199 USD
per month, billed annually 1
25% off until Sep 30th
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  • Premium Statistics

Professional Account

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