Industry ranking - simplicity 2016

Leading industries worldwide in 2016, by simplicity

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Release date

February 2017



Survey time period

July 2016

Number of respondents

base: 14,044 consumers from nine countries

Method of interview

Online survey

Supplementary notes

The source provides the following information about methodology: "The Brand Simplicity Score was calculated with the following inputs:
the simplicity and complexity of the brands products, services, communications and interactions in relation to its industry peers;
how consistently the brands’ experiences and communications are rated;
how aligned non-user and user perceptions are (privileging aligned perceptions);
and The Simplicity Score for the brands’ industries or categories."

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