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Share of U.S. adults choosing long video ads before stream in 2019, by ethnicity

Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity

by A. Guttmann, last edited May 7, 2019
Share of U.S. adults choosing long video ads before stream in 2019, by ethnicity The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity. The survey found that 51 percent of African Americans chose to watch one long ad before the beginning of the stream, while 20 percent chose to watch multiple ads throughout the video.
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Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity

Would rather watch one long ad before the beginning of the videoWould rather watch multiple short ads throughout the videoDon't know/no opinion
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Would rather watch one long ad before the beginning of the videoWould rather watch multiple short ads throughout the videoDon't know/no opinion
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by A. Guttmann, last edited May 7, 2019
The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity. The survey found that 51 percent of African Americans chose to watch one long ad before the beginning of the stream, while 20 percent chose to watch multiple ads throughout the video.
Show more
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Statistics on "Advertising consumption and perception"
  • Overview
  • Positive attitude
  • Negative attitude
  • Purchase & research influence
  • LGBTQ advertising perception
  • Ad consumption by ethnicity
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