The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity. The survey found that 51 percent of African Americans chose to watch one long ad before the beginning of the stream, while 20 percent chose to watch multiple ads throughout the video.
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity
Characteristic
Would rather watch one long ad before the beginning of the video
Would rather watch multiple short ads throughout the video
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Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity
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Question: Sometimes on streaming services or online videos, you are given the option to watch a long advertisement at the beginning of the video or
multiple advertisements throughout the video. Which of the following statements do you agree with more, even if neither is exactly right?
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Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
Morning Consult, und The Hollywood Reporter. "Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity." Chart. April 9, 2019. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
Morning Consult, The Hollywood Reporter. (2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
Morning Consult, and The Hollywood Reporter. "Share of Adults Who Choose to Watch Longer Video Ads before The Stream Instead of Multiple Short Ones in The United States as of April 2019, by Ethnicity." Statista, Statista Inc., 9 Apr 2019, https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
Morning Consult & The Hollywood Reporter, Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity Statista, https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/ (last visited April 04, 2025)
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
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