The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity. The survey found that 51 percent of African Americans chose to watch one long ad before the beginning of the stream, while 20 percent chose to watch multiple ads throughout the video.
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity
Characteristic
Would rather watch one long ad before the beginning of the video
Would rather watch multiple short ads throughout the video
Don't know/no opinion
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Question: Sometimes on streaming services or online videos, you are given the option to watch a long advertisement at the beginning of the video or
multiple advertisements throughout the video. Which of the following statements do you agree with more, even if neither is exactly right?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
Morning Consult, und The Hollywood Reporter. "Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity." Chart. April 9, 2019. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
Morning Consult, The Hollywood Reporter. (2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
Morning Consult, and The Hollywood Reporter. "Share of Adults Who Choose to Watch Longer Video Ads before The Stream Instead of Multiple Short Ones in The United States as of April 2019, by Ethnicity." Statista, Statista Inc., 9 Apr 2019, https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
Morning Consult & The Hollywood Reporter, Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity Statista, https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/ (last visited September 14, 2024)
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by ethnicity [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: https://www.statista.com/statistics/996187/us-adults-choosing-long-video-ads-over-short-ones-ethnicity/
