Reddit brand profile in the United States 2022
How high is the brand awareness of Reddit in the United States?
When it comes to social media users, brand awareness of Reddit is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reddit in the United States?
In total, 19% of U.S. social media users say they like Reddit. However, in actuality, among the 68% of U.S. respondents who know Reddit, 28% of people like the brand.
What is the usage share of Reddit in the United States?
All in all, 21% of social media users in the United States use Reddit. That means, of the 68% who know the brand, 31% use them.
How loyal are the users of Reddit?
Around 16% of social media users in the United States say they are likely to use Reddit again. Set in relation to the 21% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Reddit in the United States?
In March 2022, about 13% of U.S. social media users had heard about Reddit in the media, on social media, or in advertising over the past four weeks. Of the 68% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Reddit in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of Reddit is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reddit in the United States?
In total, 19% of U.S. social media users say they like Reddit. However, in actuality, among the 68% of U.S. respondents who know Reddit, 28% of people like the brand.
What is the usage share of Reddit in the United States?
All in all, 21% of social media users in the United States use Reddit. That means, of the 68% who know the brand, 31% use them.
How loyal are the users of Reddit?
Around 16% of social media users in the United States say they are likely to use Reddit again. Set in relation to the 21% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Reddit in the United States?
In March 2022, about 13% of U.S. social media users had heard about Reddit in the media, on social media, or in advertising over the past four weeks. Of the 68% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Reddit in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
