Reddit brand profile U.S. 2024

How high is the brand awareness of Reddit in the United States?
When it comes to social media users, brand awareness of Reddit is at 77 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Reddit in the United States?
In total, 23 percent of U.S. social media users say they like Reddit. However, in actuality, among the 77 percent of U.S. respondents who know Reddit, 30 percent of people like the brand.

What is the usage share of Reddit in the United States?
All in all, 23 percent of social media users in the United States use Reddit. That means, of the 77 percent who know the brand, 30 percent use them.

How loyal are the users of Reddit?
Around 19 percent of social media users in the United States say they are likely to use Reddit again. Set in relation to the 23 percent usage share of the brand, this means that 83 percent of their users show loyalty to the brand.

What's the buzz around Reddit in the United States?
In February 2023, about 13 percent of U.S. social media users had heard about Reddit in the media, on social media, or in advertising over the past four weeks. Of the 77 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around Reddit in the United States.

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Reddit brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,191 respondents

Age group

18 to 64 years

Special properties

respondents who use social media

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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