Italy: opinions about obstacles to long-term marketing investments 2020

Being able to assess business performances with mathematical formulas is the most important factor for investors, an Italian poll from 2020 showed. The lack of reliable econometric models hindered long-term investments in marketing, according to 67 percent of respondents. The strong focus on short-term business performances was the second-biggest obstacle to long-term strategies.

Opinions about obstacles to long-term marketing investments in Italy in 2020

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Release date

September 2020

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Region

Italy

Survey time period

2020

Number of respondents

77 respondents

Supplementary notes

This question was phrased by the source as follows: "Sempre con riferimento agli investimenti dedicati alle attività di marketing e comunicazione orientato al lungo periodo, ritiene che tra le imprese vostre clienti vi siano delle barriere che ne limitano l'allocazione?"
The survey was a multiple choice survey with up to three answers.

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