Effectiveness of influencer marketing in the U.S. 2021

Likelihood of purchasing something promoted by a favorite influencer among social media users in the United States as of April 2021

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Release date

April 2021


United States

Survey time period

April 21, 2021

Number of respondents

1,000 respondents

Age group

16-34 years

Supplementary notes

Original question: "How likely are you to purchase something online because your favorite influencer is promoting it?"

The source provides the following information about the respondents:

- age group split:
16-17 - 2.7 percent,
18-24 -29.1 percent,
25-34 - 68.2 percent;

- gender split:
women - 57.2 percent,
men - 42.8 percent.

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