Effectiveness of influencer marketing in the U.S. 2021

Published by Statista Research Department, Jan 6, 2023
During a 2021 survey, nearly 35 percent of responding social media users aged 16 to 34 from the United States stated they were very or extremely like to purchase something online because their favorite influencer was promoting it. Another 46.6 percent said they were somewhat likely to do so. The phenomenon of making purchases via social channels is called social commerce. It was estimated that there were over 90 million social commerce buyers in the United States in 2021.

Likelihood of purchasing something promoted by a favorite influencer among social media users in the United States as of April 2021

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Release date

April 2021

Region

United States

Survey time period

April 21, 2021

Number of respondents

1,000 respondents

Age group

16-34 years

Supplementary notes

Original question: "How likely are you to purchase something online because your favorite influencer is promoting it?"

The source provides the following information about the respondents:

- age group split:
16-17 - 2.7 percent,
18-24 -29.1 percent,
25-34 - 68.2 percent;

- gender split:
women - 57.2 percent,
men - 42.8 percent.

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Statistics on " Social commerce in the United States "

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Overview

5

Product categories

4

Social buyers

4

Purchasing behavior

6

Inspiration and influence

6

Advertising and marketing

6

Further related statistics

1

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Topics

Social commerce in ChinaSocial media in ChinaE-Commerce in ChinaSocial commerce in the United StatesMobile apps in China
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