Frequency of personalizing customer experiences worldwide 2022

Published by

Jul 10, 2025

According to a survey conducted among B2C marketers and consumers worldwide in December 2021 and January 2022,

percent of business-to-consumer (B2C) marketers said that their organizations always personalized customer experiences, while only

percent of consumers agreed.

Frequency of personalizing experiences according to B2C marketers and consumers worldwide as of January 2022

Characteristic	Companies	Consumers
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

April 2022

More information

Region

Worldwide

Survey time period

December 2021 and January 2022

Number of respondents

7,500*

Method of interview

Online survey

Supplementary notes

* Among respondents, 3,450 were leading B2C decision makers in key enterprises, and 4,500 were consumers.

Percentage points exceeding 100 percent are probably due to rounding.

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