E-mail tactics seen as driving conversions according to online retailers 2016

Most effective e-mail tactics in driving conversions according to online retailers as of June 2016

by Statista Research Department, last edited Jun 28, 2016
E-mail tactics seen as driving conversions according to online retailers 2016 This statistic presents information on the leading e-mail tactics perceived as successful in driving conversions according to online retailers in 2016. It was found that 20.67 percent of responding online retailers found geotargeting as a tactic most successful in driving email marketing conversions.
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Most effective e-mail tactics in driving conversions according to online retailers as of June 2016

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Share of respondents
Personalization57.33%
Segmentation56.67%
Social media integration39.33%
A/B testing26%
Geotargeting20.67%
Share of respondents
Personalization57.33%
Segmentation56.67%
Social media integration39.33%
A/B testing26%
Geotargeting20.67%
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by Statista Research Department, last edited Jun 28, 2016
This statistic presents information on the leading e-mail tactics perceived as successful in driving conversions according to online retailers in 2016. It was found that 20.67 percent of responding online retailers found geotargeting as a tactic most successful in driving email marketing conversions.
Show more
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