Which of these e-mail marketing tactics are most successful in driving conversions?

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Share of respondents
Personalization57.33%
Segmentation56.67%
Social media intergation39.33%
A/B testing26%
Geotargeting20.67%

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Description Source More information
This statistic presents information on the leading e-mail tactics perceived as successful in driving conversions according to online retailers in 2016. It was found that 20.67 percent of responding online retailers found geotargeting as a tactic most successful in driving email marketing conversions.
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Release date
June 2016
Region
Worldwide
Survey time period
May 31 to June 9, 2016
Number of respondents
150 respondents
Special properties
internet retailers from the Campaigner customer base; broader industry metrics may vary
Method of interview
Online survey
Supplementary notes
email marketing tactics perceived as driving conversiona according to online retailers

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