The ad spending in the 'Traditional TV Advertising' segment of the advertising market in Africa was forecast to continuously increase between 2023 and 2028 by in total 0.2 billion U.S. dollars (+9.43 percent). After the eighth consecutive increasing year, the indicator is estimated to reach 2.36 billion U.S. dollars and therefore a new peak in 2028.
Data provided by Statista Market Insights are estimates.Definition: Traditional TV Advertising refers to ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV). Terrestrial television uses traditional antennas that transmit analog signals. Analog terrestrial TV has undergone a digital switchover (DSO) to digital terrestrial TV in most parts of the world. For digital terrestrial TV, television broadcasting stations transmit TV content through radio waves to televisions in households in a digital format. Internet Protocol television (IPTV) refers to the delivery of television content via Internet Protocol networks. IPTV is used in subscriber-based telecommunications networks via set-top boxes or other customer-premises equipment (IPTV is included in the cable revenue split here). Traditional TV Advertising covers all ad spending on pay-TV operators and networks as well as free-to-air networks and free-to-air spin-off digital channels from terrestrial network operators. Usually, the distribution of advertising time in television programs is either carried out by the broadcasters themselves or by marketing agencies.
Cable TV signals are transmitted through coaxial or fiber-optic cables directly to each household without the need for external antennas.
Satellite TV includes television programming with the use of communication satellites that transmit to satellite dishes. A dedicated satellite receiver (external set-top boxes or built into TV sets) decodes the television program.
Digital Terrestrial Television (DTT), sometimes known as direct-to-terrestrial television, is a type of television reception in which a signal is transmitted directly to a viewer's antenna rather than through a cable or satellite system. As a rule, HDTV signals are available through digital terrestrial television, and this type of television also makes better use of the radio spectrum.
Additional information: Traditional TV Advertising comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users. Figures are based on Traditional TV Advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 22, 2023). Traditional TV advertising spending in Africa from 2018 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 04, 2023, from https://www.statista.com/forecasts/1337142/tv-ad-spend-africa
Statista. "Traditional TV advertising spending in Africa from 2018 to 2028 (in billion U.S. dollars)." Chart. November 22, 2023. Statista. Accessed December 04, 2023. https://www.statista.com/forecasts/1337142/tv-ad-spend-africa
Statista. (2023). Traditional TV advertising spending in Africa from 2018 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 04, 2023. https://www.statista.com/forecasts/1337142/tv-ad-spend-africa
Statista. "Traditional Tv Advertising Spending in Africa from 2018 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/forecasts/1337142/tv-ad-spend-africa
Statista, Traditional TV advertising spending in Africa from 2018 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1337142/tv-ad-spend-africa (last visited December 04, 2023)
Traditional TV advertising spending in Africa from 2018 to 2028 (in billion U.S. dollars) [Graph], Statista, November 22, 2023. [Online]. Available: https://www.statista.com/forecasts/1337142/tv-ad-spend-africa