In 2021, ad spending in the traditional TV advertising segment in Africa stood at 1.68 billion U.S dollars. According to estimates of the Statista Advertising and Media Outlook, this value is expected to increase in the coming years reaching approximately 1.86 billion U.S. dollars by 2027.
Traditional TV advertising spending in Africa from 2017 to 2027 (in billion U.S. dollars)
Statistics on TV advertising worldwide
Overview
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North America
7
- Premium Statistic TV advertising spending in North America 2000-2024
- Premium Statistic Canada TV advertising revenue 2003-2021
- Premium Statistic Canada: TV advertising revenue 2003-2021, by source
- Premium Statistic Mexico: TV advertising spending 2020-2025
- Premium Statistic Mexico: TV ad revenue 2017-2021, by channel
- Premium Statistic TV advertising revenue in the U.S. 2019-2025
- Premium Statistic Top TV advertisers in the U.S. 2021
South America
7
- Premium Statistic Latin America: TV ad spend 2010-2024
- Premium Statistic Latin America: TV ad spend 2021, by country
- Premium Statistic Argentina: advertising spending 2020-2021, by medium
- Premium Statistic Brazil: TV ad investments 2019-2021
- Premium Statistic TV ad spend in Chile 2019-2021, by type
- Premium Statistic TV ad spend in Colombia 2018-2024
- Premium Statistic Peru: ad spend 2018-2024, by medium
APAC
8
- Premium Statistic Television ad spending APAC 2012-2024
- Premium Statistic TV ad spend in APAC 2021, by country
- Premium Statistic TV ad spending growth APAC 2012-2024
- Premium Statistic Value of pay TV advertising market in Australia 2015-2024
- Premium Statistic TV advertising revenue in China 2013-2023
- Premium Statistic TV ad expenditure in India 2014-2021
- Premium Statistic TV advertising expenses in Japan 2012-2021
- Premium Statistic Terrestrial TV ad revenue in South Korea 2016-2022, by type
Europe
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- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic TV ad spend in Europe 2021, by country
- Premium Statistic Television advertising revenues in France 2017-2021
- Premium Statistic Net income of the TV advertising market in Germany 1998-2021
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic TV advertising market value in Russia 2020-2025
- Premium Statistic Television advertising expenditure in Spain 2016-2025
Africa
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- Premium Statistic TV ad spend in Africa 2017-2027
- Premium Statistic MENA TV ad spend 2005-2024
- Premium Statistic TV ad spend in Africa 2021, by country
- Premium Statistic Traditional television advertising spending in Ghana 2017-2025
- Premium Statistic Traditional television advertising spending in Kenya 2017-2025
- Premium Statistic Traditional television advertising spending in Morocco 2017-2025
- Premium Statistic Traditional television advertising spending in Nigeria 2017-2025
- Premium Statistic Traditional television advertising spending in South Africa 2017-2025
Market insights
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- Premium Statistic Planned changes in ad spending of marketers worldwide 2022, by medium
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Ad spend vs. media time gap worldwide 2022
- Premium Statistic Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Further related statistics
21
- TV advertising market revenue in Poland 2020-2026
- TV advertising spending in Norway 2009-2021
- TV advertising spending worldwide from 2000-2024, by region
- TV advertising market value in Russia 2020-2025
- MENA TV ad spend 2005-2024
- Estimated weekly TV ad spend of U.S. companies November 2022
- TV advertising spending in Ukraine monthly 2022
- TV advertising revenue in the U.S. 2019-2025
- Leading TV advertising industries in the U.S. 2021, by ad spend
- Advertising spending in Italy 2019-2022, by medium
- Advertising spending in Spain 2020-2021, by medium
- Brazil: TV ad investments 2019-2021
- TV advertising spending change in the U.S. 2019-2026
- TV advertising spending in North America 2000-2024
- Television advertising spending in Sweden 2009-2021
- TV advertising spending in Russia 2022, by industry
- TV ad spend in Argentina 2018-2021
- Advertising market revenue in Russia 2020-2025, by segment
- Terrestrial TV advertising expenses share Japan 2021, by industry
- Television advertising spending in Finland 2011-2021
- Free TV advertising revenue in Spain 2015-2021
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Statista. (June 10, 2022). Traditional TV advertising spending in Africa from 2017 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/forecasts/1337142/tv-ad-spend-africa
Statista. "Traditional TV advertising spending in Africa from 2017 to 2027 (in billion U.S. dollars)." Chart. June 10, 2022. Statista. Accessed January 27, 2023. https://www.statista.com/forecasts/1337142/tv-ad-spend-africa
Statista. (2022). Traditional TV advertising spending in Africa from 2017 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/forecasts/1337142/tv-ad-spend-africa
Statista. "Traditional Tv Advertising Spending in Africa from 2017 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jun 2022, https://www.statista.com/forecasts/1337142/tv-ad-spend-africa
Statista, Traditional TV advertising spending in Africa from 2017 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1337142/tv-ad-spend-africa (last visited January 27, 2023)
Traditional TV advertising spending in Africa from 2017 to 2027 (in billion U.S. dollars) [Graph], Statista, June 10, 2022. [Online]. Available: https://www.statista.com/forecasts/1337142/tv-ad-spend-africa