U.S. registered YouTube user reach 2022, by generation

Published by Laura Ceci, Oct 12, 2022
In May 2022, an online survey in the United States found that 96 percent of Gen Z users (born between 1997 and 2012) had a YouTube account. In comparison, 87 percent of Millennials were registered on the popular video platform YouTube. Registered users appeared to decline among GenXer respondents (users born between 1965 and 1980), with 73 percent of respondents in this demographic reported having a YouTube account.

Share of adults in the United States who have a YouTube account as of May 2022, by generation

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Release date

May 2022

Region

United States

Survey time period

April 30 to May 3, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online survey

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Overview

7

Benchmarks

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Reach and users engagement

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Monetization

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