Share of B2B content marketers using GenAI tools worldwide 2023, by organization size

Published by
Christopher Ross
,
Jul 3, 2025

During a 2024 survey among business-to-business (B2B) content marketers worldwide, approximately

**
percent reported using generative artificial intelligence (GenAI) tools. According to the same study,
********
was the social media platform delivering the best value for enterprise B2B marketers worldwide.

Log in or register to access precise data.

Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (AI) tools worldwide as of July 2023, by organization size

CharacteristicYesNo
- - -
- - -
Showing entries 1 to 2 (2 entries in total)
Statistic: Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (AI) tools worldwide as of July 2023, by organization size

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

August 2024

Region

Worldwide

Survey time period

July 2023

Number of respondents

1,080 respondents

Method of interview

Online survey

Supplementary notes

Statista calculated most of the values based on the source's data.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Content marketing worldwide
  • 43 page/s
  • English
  • pptx
  • Detailed references

Everything on "Content marketing worldwide" in one document: edited and divided into chapters, including detailed references.

Go to report
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " Content marketing worldwide "

Other statistics that may interest you Content marketing worldwide

B2B content marketing

8

Overview

7

Generative AI's impact

7

Generative AI's impact on B2B content marketing

4

Spotlight: blogging

7

Further related statistics

10

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Digital video advertising and marketing worldwide
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.