Top tasks enterprise B2B content marketers outsourced to GenAI tools worldwide 2023

Published by
Christopher Ross
,
Aug 25, 2025

During a 2023 survey among business-to-business (B2B) content marketers at companies employing at least 1,000 people worldwide, around

**
percent reported using generative artificial intelligence (AI) for brainstorming new topics. Approximately
**
percent utilized it for researching headlines and keywords, while
**
percent refrained from adopting generative AI. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B marketers worldwide.

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Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023

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Sources

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Release date

March 2024

Region

Worldwide

Survey time period

July 2023

Number of respondents

333 respondents

Special properties

among B2B marketers in companies with ≥ 1,000 employees

Method of interview

Online survey

Supplementary notes

The source adds that a majority of the respondents were based in North America, without specifying their regional distribution.

Multiple answers were possible.

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