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U.S. Snapchat ad interaction rate 2017, by format

Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format

by J. Clement, last edited Apr 4, 2017
U.S. Snapchat ad interaction rate 2017, by format This statistic presents the frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, sorted by format. During the survey period, 16 percent of respondents stated that they frequently engaged with sponsored filters or lenses on the social sharing app.
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Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format

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Very frequentlyFrequentlyOccasionallyNever
Engage with sponsored filters or lenses on Snapchat11%16%23%51%
Swipe up on Snapchat ads7%7%13%73%
Watch Snapchat video ads6%10%16%68%
Very frequentlyFrequentlyOccasionallyNever
Engage with sponsored filters or lenses on Snapchat11%16%23%51%
Swipe up on Snapchat ads7%7%13%73%
Watch Snapchat video ads6%10%16%68%

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by J. Clement, last edited Apr 4, 2017
This statistic presents the frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, sorted by format. During the survey period, 16 percent of respondents stated that they frequently engaged with sponsored filters or lenses on the social sharing app.
Show more

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