Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format

U.S. Snapchat ad interaction rate 2017, by format This statistic presents the frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, sorted by format. During the survey period, 16 percent of respondents stated that they frequently engaged with sponsored filters or lenses on the social sharing app.
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Very frequentlyFrequentlyOccasionallyNever
Engage with sponsored filters or lenses on Snapchat11%16%23%51%
Swipe up on Snapchat ads7%7%13%73%
Watch Snapchat video ads6%10%16%68%
Very frequentlyFrequentlyOccasionallyNever
Engage with sponsored filters or lenses on Snapchat11%16%23%51%
Swipe up on Snapchat ads7%7%13%73%
Watch Snapchat video ads6%10%16%68%
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Description Source More information
This statistic presents the frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, sorted by format. During the survey period, 16 percent of respondents stated that they frequently engaged with sponsored filters or lenses on the social sharing app.
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Release date
April 2017
Region
United States
Survey time period
March 2017
Age group
18 years and older
Supplementary notes
Numbers may not add up to 100 percent due to rounding.

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