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U.S. Snapchat ad interaction rate 2017, by format
U.S. Snapchat ad interaction rate 2017, by format
Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format
This statistic presents the frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, sorted by format. During the survey period, 16 percent of respondents stated that they frequently engaged with sponsored filters or lenses on the social sharing app.
Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format
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| Very frequently | Frequently | Occasionally | Never | |
|---|---|---|---|---|
| Engage with sponsored filters or lenses on Snapchat | 11% | 16% | 23% | 51% |
| Swipe up on Snapchat ads | 7% | 7% | 13% | 73% |
| Watch Snapchat video ads | 6% | 10% | 16% | 68% |
| Very frequently | Frequently | Occasionally | Never | |
|---|---|---|---|---|
| Engage with sponsored filters or lenses on Snapchat | 11% | 16% | 23% | 51% |
| Swipe up on Snapchat ads | 7% | 7% | 13% | 73% |
| Watch Snapchat video ads | 6% | 10% | 16% | 68% |
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Description
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This statistic presents the frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, sorted by format. During the survey period, 16 percent of respondents stated that they frequently engaged with sponsored filters or lenses on the social sharing app.
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- Show publisher information
- Release date
- April 2017
- Region
- United States
- Survey time period
- March 2017
- Age group
- 18 years and older
- Supplementary notes
- Numbers may not add up to 100 percent due to rounding.
Source
- Show sources information
- Show publisher information
- Release date
- April 2017
More information
- Region
- United States
- Survey time period
- March 2017
- Age group
- 18 years and older
- Supplementary notes
- Numbers may not add up to 100 percent due to rounding.
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