
Most popular social media platforms for Generation Z in the Netherlands 2020
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was the most popular social media platform for Gen Z, or 15-to-19-year-olds, in the Netherlands in 2020, with nearly all respondents using the service. This according to domestic survey information. The Log in or register to access precise data.
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service already ranked as the Netherlands' overall most popular social medium in terms of users. YouTube, Instagram and Snapchat were also very popular, all reaching a penetration rate of over Log in or register to access precise data.
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percent. Karaoke app TikTok, on the other hand, was much less popular, as only Log in or register to access precise data.
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percent of them used the video application. Log in or register to access precise data.
Why is TikTok low in this ranking?
Chinese video and sing-along application TikTok, formerly Musical.ly, made a global name as being one of the most popular smartphone apps for Generation Z. Here, it seemingly ranks low as the source used ages
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and up. This age group might potentially fall outside TikTok’s user base. While there is no data for the Netherlands that investigates the age groups below Log in or register to access precise data.
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, download numbers suggest the app grew in popularity in the Netherlands after Bytedance (TikTok’s owner) merged Musical.ly and TikTok in August 2018. Log in or register to access precise data.
A clash of generations
Perhaps unsurprisingly, Gen Z uses Instagram and Snapchat much more often than their Millennial counterparts (defined by the source as 20-to 39-year olds). Interestingly, Pinterest was also more popular among the younger generation. The picture gallery app does not rank among the most popular apps in the Netherlands, reaching less than Log in or register to access precise data.**** million people in 2019. Facebook, on the other hand, was more preferred by Millennials than it was by Generation Z.