Instagram: video view rate 2021, by format

Published by
Stacy Jo Dixon,
Sep 1, 2022
Between June 2021 and June 2021, Instagram Reels videos presented a higher view rate than general videos on the platform, with an average of 2.54 percent view rate. By comparison, videos on Instagram presented an average view rate of 1.74 percent in the examined period. Instagram introduced Reels in August 2020 in order to compete with the short-video video trend popularized by TikTok.

Average video view rate on Instagram worldwide from June 2021 to June 2022, by format

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2022

Region

Worldwide

Survey time period

June 2021 to June 2022

Number of respondents

5,500 respondents

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Instagram advertising and marketing "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Instagram advertising and marketing

Overview

3

Usage

5

Metrics

5

Successful brands

3

Competitors

4

Influencers

8

Audience

5

Further Content: You might find this interesting as well

Topics

Mobile video worldwideNetflixOnline video usage in the United StatesMobile video in the United StatesTikTok
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu