Instagram: video view rate 2021, by format

Published by
Stacy Jo Dixon,
Sep 1, 2022
Between June 2021 and June 2021, Instagram Reels videos presented a higher view rate than general videos on the platform, with an average of 2.54 percent view rate. By comparison, videos on Instagram presented an average view rate of 1.74 percent in the examined period. Instagram introduced Reels in August 2020 in order to compete with the short-video video trend popularized by TikTok.

Average video view rate on Instagram worldwide from June 2021 to June 2022, by format

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Release date

July 2022

Region

Worldwide

Survey time period

June 2021 to June 2022

Number of respondents

5,500 respondents

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