Most effective digital ad formats used by U.S. marketers in 2014

Published by Statista Research Department, May 30, 2014
The graph shows most effective digital advertising formats according to marketing professionals in the United States in 2014. During the study 51 percent of respondents said they believed social media ads were the most effective, while 18 percent thought programmatic advertising was most successful in helping them meet their digital branding objectives.

Most effective digital advertising formats according to marketing professionals in the United States in 2014

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Showing entries 1 to 11 (11 entries in total)
Statistic: Most effective digital advertising formats according to marketing professionals in the United States in 2014

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Release date

May 2014

Region

United States

Survey time period

April 2014

Number of respondents

300 respondents

Age group

25 years and older

Special properties

among digital marketing decision makers from Fortune 5000 companies or agencies

Citation formats
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Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Digital advertising formats in the United States "

Other statistics that may interest you Digital advertising formats in the United States

Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

4

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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