In 2020, the average daily tweets from press agency accounts on Twitter made up more than 7.62 percent of the total posts on the popular micro-blogging platform. E-commerce accounts posted less frequently, making up 3.46 percent of all posts on Twitter. Travel and healthcare accounts post on Twitter less often, making up 1.12 percent of all daily tweets, respectively.
Share of average new Twitter posts per day in 2020, by vertical
According to the source: "To identify social media industry benchmarks on Facebook, Instagram, and Twitter, we analyzed more than 22 million posts from a total of 56,296 business pages from United States with the help of the Socialinsider tool."
Always according to the source:"The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100."
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Socialinsider. (January 19, 2021). Share of average new Twitter posts per day in 2020, by vertical [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/1274153/posts-per-day-by-vertical-twitter/
Socialinsider. "Share of average new Twitter posts per day in 2020, by vertical." Chart. January 19, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/1274153/posts-per-day-by-vertical-twitter/
Socialinsider. (2021). Share of average new Twitter posts per day in 2020, by vertical. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/1274153/posts-per-day-by-vertical-twitter/
Socialinsider. "Share of Average New Twitter Posts per Day in 2020, by Vertical." Statista, Statista Inc., 19 Jan 2021, https://www.statista.com/statistics/1274153/posts-per-day-by-vertical-twitter/
Socialinsider, Share of average new Twitter posts per day in 2020, by vertical Statista, https://www.statista.com/statistics/1274153/posts-per-day-by-vertical-twitter/ (last visited June 26, 2022)
