Most effective influencer content types in the U.S. 2021

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2021 survey, 42.4 percent of responding social media users aged 16 to 34 from the United States stated that reviews helped them make decisions on purchasing from a social media influencer. This makes reviews the most helpful influencer content type for the survey respondents by a wide margin.

Influencer content types social media users considered helpful while making purchase decisions in the United States as of April 2021

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Release date

April 2021

Region

United States

Survey time period

April 21, 2021

Number of respondents

1,000 respondents

Age group

16-34 years

Supplementary notes

Original question: "What type of influencer content helps you make decisions on purchasing from a social media influencer?"
The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2, men - 42.8 percent.

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