Share of marketers increasing Android or iOS spend in the U.S. and UK 2022

Published by
Christopher Ross
,
Jul 18, 2025
According to a survey conducted among marketers in the United States and the United Kingdom in
************
,
**
percent of respondents said they increased their spending on Android and decreased their spending on iOS, while
**
percent said they moved their budgets in the other direction. This came as almost
****
out of ten respondents said they had lost revenue due to Apple's changes to its identifier for advertisers (IDFA), which came into effect in
**********
.
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Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022

CharacteristicShare of respondents
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Showing entries 1 to 2 (2 entries in total)
Statistic: Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022

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Release date

March 2022

Region

United Kingdom, United States

Survey time period

January 17 to 26, 2022

Number of respondents

302 respondents

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