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Change in ad budgets worldwide 2022, by medium

Published by A. Guttmann, Sep 21, 2021
During a survey of marketers carried out worldwide in September 2021, it was found that the net share of marketers planning to increase their video advertising budgets in 2020 stood at 76 percent. Second fastest-growing type of ad content would be branded content produced or published by influencers, with a net 71 percent of marketers increasing their budget on this medium.

Net share of marketers planning to increase their advertising budget on selected advertising formats worldwide in 2022

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Release date

September 2021

Region

Worldwide

Survey time period

September 2021

Special properties

forecast / among over 900 senior marketers, agencies, and media companies

Supplementary notes

* Share of marketers increasing budget minus share of marketers decreasing budget (net change).

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