During a survey of marketers carried out worldwide in September 2021, it was found that the net share of marketers planning to increase their video advertising budgets in 2020 stood at 76 percent. Second fastest-growing type of ad content would be branded content produced or published by influencers, with a net 71 percent of marketers increasing their budget on this medium.
Net share of marketers planning to increase their advertising budget on selected advertising formats worldwide in 2022
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Statistics on Advertising worldwide
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Further related statistics
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- Digital video ad budget allocation methods used by Russian brands 2019, by type
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- Viewability of mobile display ads in Poland 2021, by format
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Viewtime of online ads in Poland 2021, by format
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Statistics
- Digital video ad budget allocation methods used by Russian brands 2019, by type
- Digital display advertising revenue in Germany 2013-2022
- Digital ad viewing frequency in Ukraine 2021, by type
- Market volume of online advertising in Switzerland 2006-2017, by segment
- Italy: consumers' opinion on the influence of advertising 2016, by source
- Viewability of mobile display ads in Poland 2021, by format
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Viewtime of online ads in Poland 2021, by format
WARC. (September 15, 2021). Net share of marketers planning to increase their advertising budget on selected advertising formats worldwide in 2022 [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/1250549/change-ad-budget-medium/
WARC. "Net share of marketers planning to increase their advertising budget on selected advertising formats worldwide in 2022." Chart. September 15, 2021. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/1250549/change-ad-budget-medium/
WARC. (2021). Net share of marketers planning to increase their advertising budget on selected advertising formats worldwide in 2022. Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/1250549/change-ad-budget-medium/
WARC. "Net Share of Marketers Planning to Increase Their Advertising Budget on Selected Advertising Formats Worldwide in 2022." Statista, Statista Inc., 15 Sep 2021, https://www.statista.com/statistics/1250549/change-ad-budget-medium/
WARC, Net share of marketers planning to increase their advertising budget on selected advertising formats worldwide in 2022 Statista, https://www.statista.com/statistics/1250549/change-ad-budget-medium/ (last visited January 31, 2023)
Net share of marketers planning to increase their advertising budget on selected advertising formats worldwide in 2022 [Graph], WARC, September 15, 2021. [Online]. Available: https://www.statista.com/statistics/1250549/change-ad-budget-medium/