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Canada: share of marketers to reduce spending on traditional media 2014-2015

This statistic shows the responses to a survey about digital marketing in Canada as of March 2015. In 2015, 62 percent of respondents stated that they plan to reduce spending for broadcast radio. This is an increase from 2014, where 58 percent of respondents stated they would reduce spending in broadcast radio.

Share of marketers planning to reduce spending on traditional media in Canada in 2014 and 2015

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Sources

Release date

May 2015

Region

Canada

Survey time period

February 17 to March 21, 2015

Number of respondents

441 respondents

Method of interview

Online survey

Supplementary notes

Source does not indicate type of study
333 respondents self-identified as working in marketing

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