Mexico: largest digital advertisers among retail stores Mexico 2018

Coppel - a chain of department stores - was the largest digital advertiser among retail stores in Mexico during Christmas 2018, accounting for 47.28 percent of the industry's digital ad spend. Liverpool ranked second with 40.74 percent of the digital ad spend.

Largest advertisers among retail stores in Mexico during Christmas 2018, by digital ad spend share

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Release date

December 2018



Survey time period

as of December 24, 2018*

Supplementary notes

* The source describes the survey period as "the Christmas month" (org.: el mes de Navidad).
The source does not provide information regarding the type of survey or the age group of the respondents.

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Statistics on "Christmas in Latin America"

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