This statistic shows the expectations of increase in online video marketing investment in Spain for 2015 compared to 2014. 49 percent of the respondents stated that they wanted to increase their investment in this type of advertisement format in the short therm.
Expectations of increase in online video marketing investment in Spain as of 2015 compared to 2014
The source does not provide information on the size of the sample.
Directors and professionals of the Spanish sector were interviewed, according to the following distribution:
Owner / Manager / General Manager: 21.9%
Marketing Director: 15.6%
Communication Director: 4.2%
Category / Brand / Product Manager: 33,3%
Other charges: 25%
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Spain, & ADman Media. (November 19, 2014). Expectations of increase in online video marketing investment in Spain as of 2015 compared to 2014 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/774555/expectation-from-investment-in-on-line-video-marketing-in-spain/
IAB Spain, und ADman Media. "Expectations of increase in online video marketing investment in Spain as of 2015 compared to 2014." Chart. November 19, 2014. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/774555/expectation-from-investment-in-on-line-video-marketing-in-spain/
IAB Spain, ADman Media. (2014). Expectations of increase in online video marketing investment in Spain as of 2015 compared to 2014. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/774555/expectation-from-investment-in-on-line-video-marketing-in-spain/
IAB Spain, and ADman Media. "Expectations of Increase in Online Video Marketing Investment in Spain as of 2015 Compared to 2014." Statista, Statista Inc., 19 Nov 2014, https://www.statista.com/statistics/774555/expectation-from-investment-in-on-line-video-marketing-in-spain/
IAB Spain & ADman Media, Expectations of increase in online video marketing investment in Spain as of 2015 compared to 2014 Statista, https://www.statista.com/statistics/774555/expectation-from-investment-in-on-line-video-marketing-in-spain/ (last visited November 09, 2024)
Expectations of increase in online video marketing investment in Spain as of 2015 compared to 2014 [Graph], IAB Spain, & ADman Media, November 19, 2014. [Online]. Available: https://www.statista.com/statistics/774555/expectation-from-investment-in-on-line-video-marketing-in-spain/
