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Online video marketing: expectation of increase in investment in Spain 2015

This statistic shows the expectations of increase in online video marketing investment in Spain for 2015 compared to 2014. 49 percent of the respondents stated that they wanted to increase their investment in this type of advertisement format in the short therm.

Expectations of increase in online video marketing investment in Spain as of 2015 compared to 2014

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Sources

Release date

2014

Region

Spain

Survey time period

July to September 2014

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide information on the size of the sample. Directors and professionals of the Spanish sector were interviewed, according to the following distribution:
Owner / Manager / General Manager: 21.9%
Marketing Director: 15.6%
Communication Director: 4.2%
Category / Brand / Product Manager: 33,3%
Other charges: 25%

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