Share of art buyers using Instagram to discover artists worldwide 2016-2020

Published by Statista Research Department, May 24, 2022
According to a study conducted from 2016 to 2020, the share of art buyers using Instagram to discover new artists rose gradually over the last five years. In 2020, 87 percent of surveyed art buyers claimed to use Instagram to find new artists, whereas 48 percent of respondents stated the same in 2016.

Share of art buyers who use Instagram to discover new artists worldwide from 2016 to 2020

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Release date

December 2020

Region

Worldwide

Survey time period

2016 to 2020

Method of interview

Online survey

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