According to a study conducted from 2016 to 2020, the share of art buyers using Instagram to discover new artists rose gradually over the last five years. In 2020, 87 percent of surveyed art buyers claimed to use Instagram to find new artists, whereas 48 percent of respondents stated the same in 2016.
Share of art buyers who use Instagram to discover new artists worldwide from 2016 to 2020
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Hiscox. (December 1, 2020). Share of art buyers who use Instagram to discover new artists worldwide from 2016 to 2020 [Graph]. In Statista. Retrieved January 29, 2023, from https://www.statista.com/statistics/1021992/popular-social-media-platforms-artist-discovery/
Hiscox. "Share of art buyers who use Instagram to discover new artists worldwide from 2016 to 2020." Chart. December 1, 2020. Statista. Accessed January 29, 2023. https://www.statista.com/statistics/1021992/popular-social-media-platforms-artist-discovery/
Hiscox. (2020). Share of art buyers who use Instagram to discover new artists worldwide from 2016 to 2020. Statista. Statista Inc.. Accessed: January 29, 2023. https://www.statista.com/statistics/1021992/popular-social-media-platforms-artist-discovery/
Hiscox. "Share of Art Buyers Who Use Instagram to Discover New Artists Worldwide from 2016 to 2020." Statista, Statista Inc., 1 Dec 2020, https://www.statista.com/statistics/1021992/popular-social-media-platforms-artist-discovery/
Hiscox, Share of art buyers who use Instagram to discover new artists worldwide from 2016 to 2020 Statista, https://www.statista.com/statistics/1021992/popular-social-media-platforms-artist-discovery/ (last visited January 29, 2023)
Share of art buyers who use Instagram to discover new artists worldwide from 2016 to 2020 [Graph], Hiscox, December 1, 2020. [Online]. Available: https://www.statista.com/statistics/1021992/popular-social-media-platforms-artist-discovery/