Comparing countries and tracking trends

Two of the most useful things you can do in Consumer Insights is compare countries and track trends over time. Here’s how you do both.

Country comparison

To compare the same question across multiple markets:

1. Run your analysis in one country first.
2. In list view, click Compare in the top right corner.
3. Make sure Country / Territory is set as the column variable, then click Edit to add additional countries.

You'll get a single table showing responses for each country side by side. This works especially well for brand awareness and usage questions where regional differences matter.

Year-over-year trend analysis

To see how responses have changed year over year:

1. Set up your analysis as normal.
2. In list view, click Compare in the top right corner.
3. Make sure Year is set as the column variable, then click Edit to add additional survey waves.

The tool will display results as a time series, so you can see how percentages have shifted over time.