Survey modules: What each one covers

Consumer Insights is made up of several separate surveys. This is one of the most important elements to understand upfront. They're not tabs of the same survey, they're four genuinely different data sources, each built with a different focus.

Important: switching between surveys

The survey selector is the Surveys button in the top-right corner of the tool, separate from the country and year filters. Click it to see all available survey modules and switch between them.

Not sure where to start? Use the search bar on the Consumer Insights homepage, it'll surface relevant questions across all modules.

Survey module	What's in it	Update Frequency	Best for
Global Survey	The main survey and your window into the attitudes of consumers. Covers 500+ topics across industries, from media habits to purchasing behavior to attitudes toward technology. Covers 30+ countries and is updated up to four times per year.	Quarterly	Broad consumer behavior research, audience profiling, cross-country comparison.
Brand KPI	Dedicated brand tracking survey. Covers 15,000+ brands across awareness, awareness, popularity, usage, usage, loyalty, and media buzz.	Yearly (per category)	Brand health tracking, competitive benchmarking, launch planning.
Pulse	Tracks macro and micro trends over time across 12 key industries, going beyond behavior to capture consumer sentiment, values, and attitudes.	Monthly	Trend identification, understanding the 'why' behind behavioral shifts.
Media & Touchpoints	Tracks how consumers interact with the full range of media advertising channels: TV, print, social media, streaming, podcasts, books, and more. Updated monthly in three markets.	Monthly	Media planning, channel strategy, content investment decisions.
Survey Library	A collection of deeper, industry-specific surveys going back to 2018. Topics include gaming, travel, sustainability, health, and more.		Deep-dive research on a specific vertical or topic.

Not sure which module to start with?

If you're building an audience or researching consumer behavior: start with the Global Survey.
If you're researching a brand: start with Brand KPIs.
If you want to understand what's driving consumer mindset: start with Pulse.
If you need to plan a media strategy: go to the Media & Touchpoints module.

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