Instagram: posting frequency 2023, by number of followers

Published by
Stacy Jo Dixon,
Aug 5, 2024
In 2023, Instagram Stories were by far the most common type of content posted on the social media platform. Overall, accounts with 50 thousand to 45 million followers posted an average of 130 Instagram Stories per week, as well as 28 posts, and 19 Reels.

Average monthly posting frequency on Instagram in 2023, by number of followers

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Release date

September 2023

Region

Worldwide

Survey time period

2023

Special properties

316,394 Instagram accounts, 1,068,716 Instagram reels, 2,418,508 Instagram posts, 9,419,426 Instagram stories

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Influencers

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