This statistic provides information on the favorite social platforms to engage with brand content among female social media users in the United States as of February 2016. During the survey period, 81 percent of respondents stated that Instagram was their favorite social platform to engage with brand content, followed by Facebook with 79 percent.
- Internet›
- Advertising & Marketing›
Top platforms to engage with brand content among U.S. women 2016
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
This statistic provides information on the favorite social platforms to engage with brand content among female social media users in the United States as of February 2016. During the survey period, 81 percent of respondents stated that Instagram was their favorite social platform to engage with brand content, followed by Facebook with 79 percent.
Loading statistic...
| Share of respondents | |
|---|---|
| 81% | |
| 79% | |
| 58% | |
| YouTube | 51% |
| 43% | |
| Snapchat | 35% |
| Google+ | 16% |
| Vine | 5% |
| Periscope | 4% |
| Other | 1% |
| None | 1% |
| Share of respondents | |
|---|---|
| 81% | |
| 79% | |
| 58% | |
| YouTube | 51% |
| 43% | |
| Snapchat | 35% |
| Google+ | 16% |
| Vine | 5% |
| Periscope | 4% |
| Other | 1% |
| None | 1% |
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic provides information on the favorite social platforms to engage with brand content among female social media users in the United States as of February 2016. During the survey period, 81 percent of respondents stated that Instagram was their favorite social platform to engage with brand content, followed by Facebook with 79 percent.
Show more- Show sources information
- Show publisher information
- Release date
- April 2016
- Region
- United States
- Survey time period
- February 2016
- Number of respondents
- 11,111 respondents
- Age group
- 18 years and older
- Special properties
- social media users
- Supplementary notes
- Source does not provide number of respondents.
More information
- Region
- United States
- Survey time period
- February 2016
- Number of respondents
- 11,111 respondents
- Age group
- 18 years and older
- Special properties
- social media users
- Supplementary notes
- Source does not provide number of respondents.
Other interesting statistics
+
+Content marketing revenue worldwide 2016-2017
+
+Leading B2B marketing content distribution channels 2015
+
+Effectiveness of B2C social media content marketing tactics in North America 2015
Effectiveness of B2B social media content marketing tactics in North America 2015
Effectiveness ratings of B2B content marketing tactics in North America 2015
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Twitter marketing
- 99 page/s
- English
- pptx
- Detailed references
Everything On "Twitter marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Content marketing in the U.S."
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Most commonly produced content marketing types worldwide as of September 2016Content types used for marketing worldwide as of September 2016
- How familiar are you with content marketing?Familiarity with content marketing in the U.S. 2016
- Use of content marketing among B2B marketers in North America from 2012 to 2017Use of content marketing among B2B marketers in North America 2012-2017
- Use of content marketing among B2C marketers in North America from 2012 to 2017B2C content marketing use in North America 2012-2017
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*Change of B2B content marketing budgets in North America 2017
- Is your B2C content marketing spending going to increase or decrease over the next 12 months?Change in content marketing budgets in North America 2017
- Marketer perspective
The most important statistics
- Which of these best represents how your team is organized to produce content?Departments responsible for content marketing U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Most effective influence marketing tactics according to marketers in the United States as of April 2016Most effective influence marketing tactics in the U.S. 2016
- What is the quality of customers acquired from influencer marketing?Quality of customers acquired through influence marketing in the U.S. 2015
- Largest B2B content marketing challenges in North America as of August 2015B2B content marketing challenges in North America 2015
- Largest B2C content marketing challenges in North America as of August 2015B2C content marketing challenges in North America 2015
- Leading nonprofit content marketing challenges in North America as of August 2015Nonprofit content marketing challenges in North America 2015
- Consumer perspective
The most important statistics
- Familiarity with selected advertising/marketing types in the United States as of April 2016, by age groupFamiliarity with selected advertising/marketing types in the U.S. 2016, by age
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
- Consumer trust in online content in the United States as of September 2015, by sourceInfluence marketing: U.S. consumer trust in online content 2015, by source
- When you view the following type of content online how likely are you to question its authenticity?U.S. consumers perception of online content authenticity 2015
- Goals & tactics
The most important statistics
- What are the goals for content marketing in your company?Organizational goals for B2B content marketing in North America 2016
- What are the goals for content marketing in your company?Organizational goals for B2C content marketing in North America 2016
- What content distribution channels do you plan to add to your marketing efforts in the next 12 months?New content distribution channels in North America 2016
- Leading content distribution channels used by B2B marketing professionals as of January 2015Leading B2B marketing content distribution channels 2015
- Leading content marketing metrics used by B2C marketers in North America as of August 2016Metrics usage for B2C content marketing in North America 2016
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage for B2C content marketing in North America 2016
- Which paid advertising methods do you use to promote/distribute content?Advertising usage among nonprofit content marketers in North America 2015
- Effectiveness
The most important statistics
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015Most important attributes of effective B2B content marketing 2015
- How effective are the following content marketing tactics for B2B marketing?Effectiveness ratings of B2B content marketing tactics in North America 2015
- How effective are the following content marketing tactics for B2C marketing?Effectiveness ratings of B2C content marketing tactics in North America 2015
- How effective are the following content marketing tactics for nonprofit marketing?Effectiveness of nonprofit content marketing tactics in North America 2015
- How do you assess the effectiveness of the following social media platforms for B2B marketing?Effectiveness of B2B social media content marketing tactics in North America 2015
- How do you assess the effectiveness of the following social media platforms for B2C marketing?Effectiveness of B2C social media content marketing tactics in North America 2015
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Reasons to visit brand website among female U.S. social media users 2016
- Preferred online brand interaction channel among U.S. women 2016
- Frequency of digital brand interaction among women U.S. 2016
- Types of brands women interact online with U.S. 2016
- Digital content industry turnover in Spain 2010-2015
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- Demonstrating B2B social media marketing ROI in the United Kingdom (UK) 2011-2014
- Usage of social media to express opinion on government MENA by platform 2016
- Facebook user in MENA by by age group and country 2017
- Maintaining personal content when switching communications providers in Finland 2015
- Providing social media with personal information in MENA by level of accuracy 2016
- Maintaining personal content when switching communications providers in Ireland 2015
- Growth of active twitter users in MENA by country 2014-2016
- Priority given to digital technology in digital information sector in the UK 2015
- Survey on factors improving audience experience of digital content in Norway 2017
- Opinion on if social media platforms should remove abusive online content India 2018
- Reasons for downloading digital content in the United Kingdom (UK) as of March 2018
Studies
- Brands on social media
- Content marketing in the U.S.
- Pinterest
- Social content sharing
- User-generated content
- Social media usage worldwide
- Facebook
- Twitter
- Social media usage in the United States
- Social media marketing in the Netherlands
- Bazaarvoice CGC Index Volume 2
- YouTube
- E-mail marketing in the United Kingdom (UK)
- Influencer marketing in the United Kingdom (UK)
- The State of Social Media in the U.S. in 2017
Statistics on the topic
Free statistics
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*
- Is your B2C content marketing spending going to increase or decrease over the next 12 months?
- Is your nonprofit content marketing spending going to increase or decrease over the next 12 months?
- Leading nonprofit content marketing challenges in North America as of August 2015
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- What are the goals for content marketing in your company?
- How effective are the following content marketing tactics for B2B marketing?
- How do you assess the effectiveness of the following social media platforms for B2B marketing?
- Why do you visit the brand's website more than its app and social media accounts?
- Preferred online brand interaction channel according to female social media users in the United States as of February 2016
- Frequency of online brand interaction among female social media users in the United States as of February 2016
- Most popular types of brands female social media users in the United States interact digitally with as of February 2016
Premium Statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Most commonly produced content marketing types worldwide as of September 2016
- How familiar are you with content marketing?
- Use of content marketing among B2B marketers in North America from 2012 to 2017
- Use of content marketing among B2C marketers in North America from 2012 to 2017
- Which of these best represents how your team is organized to produce content?
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Most effective influence marketing tactics according to marketers in the United States as of April 2016
- What is the quality of customers acquired from influencer marketing?
- Largest B2B content marketing challenges in North America as of August 2015
- Largest B2C content marketing challenges in North America as of August 2015
- Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group
- What e-mail content would entice you to interact further with a retailer?
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Consumer trust in online content in the United States as of September 2015, by source
- When you view the following type of content online how likely are you to question its authenticity?
- Consumer opinions on companies' content communication methods in the United States as of September 2015
- Factors driving sponsored social messaging effectiveness in the United States as of November 2015
- What are the goals for content marketing in your company?
- What content distribution channels do you plan to add to your marketing efforts in the next 12 months?
- Leading content distribution channels used by B2B marketing professionals as of January 2015
- Leading content marketing metrics used by B2C marketers in North America as of August 2016
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Which paid advertising methods do you use to promote/distribute content?
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
- How effective are the following content marketing tactics for B2C marketing?
- How effective are the following content marketing tactics for nonprofit marketing?
- How do you assess the effectiveness of the following social media platforms for B2C marketing?
- Evolution of the turnover of the digital content industry in Spain from 2010 to 2015 (in million euros)
- How important is social media?
- To what extent would you say you can demonstrate ROI from your social media activity?
- Share of respondents who used social media to express their opinion on government policies or services in the Middle East and North Africa in 2016, by platform
- Share of Facebook user in the Middle East and North Africa in 2017, by age group and country
- Importance of maintaining personal content stored online when switching communications service provider in Finland in 2015
- Respondents' preference on providing social media with personal information in the Middle East and North Africa in 2016, by level of accuracy
- Importance of maintaining personal content stored online when switching communications service provider in Ireland in 2015
- Distribution of new active twitter users in the Middle East and North Africa between March 2014 and March 2016, by country
- What level of priority does your leadership team give to digital capabilities in the digital information sector?
- Factors for improvement of audience experience of digital content in Norway in 2017
- Opinion on if social media platforms should proactively remove offensive and abusive online content in India in 2018
- Why do you download digital content rather than buy a physical version?
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
Latest News
New
New Dossier: Food trends in the Netherlands
From organic and sustainable food to ‘free from’ products and alternative diets: this new Statista dossier about food trends in the Netherlands covers all you might want to know about what is hot and happening in the Dutch food market.
New
New Dossier: Direct selling market worldwide
The direct selling market refers to a business model in which products are sold without a 'Brick and Mortar' retail establishment, such as online or person-to-person. This dossier provides key data about this market, with a focus on the United States and the leading companies, such as Amway.
New
New Dossier: E-commerce in Argentina
Argentina is the second largest e-commerce market in Latin America as of 2017. This dossier provides key information about the different aspects of the e-commerce market in Argentina, including the main retailers, customers, mobile commerce, and more.
New
New Dossier: Mobile device usage in Belgium
Recent studies showed that Belgium has the highest prices when it comes to mobile data in Europe, with Proximus, Orange and Telenet as the main actors in this market. This dossier provides information on two of these main players and also features data on mobile commerce, video and apps.
New
New Topic page: Chinese tourism in Europe
China’s travel boom has had a notable impact across the global tourism industry, not least in Europe where China is recognized as a key visitor market. This topic page and accompanying dossier highlights the rising number of Chinese tourists in Europe and the main destinations they are heading to.
New
New Topic Page: Trade across the Irish border
With the UK making plans to leave the EU, it is still uncertain about how this will affect trade across the UK's only land border, the Irish border. This topic highlights the importance of cross border trade and discusses how firms across Ireland are anticipating Brexit to impact their businesses.
New
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
New
New topic page: Organic cosmetics in the UK
As consumers become aware of the potentially harmful ingredients used in conventional beauty products, many are seeking green alternatives which pose a lesser risk to the skin and the environment. This topic page provides an overview of natural and organic cosmetic sales and UK consumer attitudes.
New
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
New
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Updated
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.