Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016

Top platforms to engage with brand content among U.S. women 2016 This statistic provides information on the favorite social platforms to engage with brand content among female social media users in the United States as of February 2016. During the survey period, 81 percent of respondents stated that Instagram was their favorite social platform to engage with brand content, followed by Facebook with 79 percent.
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Share of respondents
Instagram81%
Facebook79%
Pinterest58%
YouTube51%
Twitter43%
Snapchat35%
Google+16%
Vine5%
Periscope4%
Other 1%
None1%
Share of respondents
Instagram81%
Facebook79%
Pinterest58%
YouTube51%
Twitter43%
Snapchat35%
Google+16%
Vine5%
Periscope4%
Other 1%
None1%
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Description Source More information
This statistic provides information on the favorite social platforms to engage with brand content among female social media users in the United States as of February 2016. During the survey period, 81 percent of respondents stated that Instagram was their favorite social platform to engage with brand content, followed by Facebook with 79 percent.
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Release date
April 2016
Region
United States
Survey time period
February 2016
Number of respondents
11,111 respondents
Age group
18 years and older
Special properties
social media users
Supplementary notes
Source does not provide number of respondents.

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