This statistic displays the percentage of French people who declared having already discovered or bought products because of influencers marketing online in 2018. It shows that 18 percent of the respondents discovered a new product thanks to the review of an influencer.
Percentage of French people who declared having already been influenced by the advice of influencers on social networks in 2018, by type of influenced behavior
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Observatoire Cetelem, & Harris Interactive. (March 26, 2018). Percentage of French people who declared having already been influenced by the advice of influencers on social networks in 2018, by type of influenced behavior [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/942913/influenced-behavior-by-online-influencer-france/
Observatoire Cetelem, und Harris Interactive. "Percentage of French people who declared having already been influenced by the advice of influencers on social networks in 2018, by type of influenced behavior." Chart. March 26, 2018. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/942913/influenced-behavior-by-online-influencer-france/
Observatoire Cetelem, Harris Interactive. (2018). Percentage of French people who declared having already been influenced by the advice of influencers on social networks in 2018, by type of influenced behavior. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/942913/influenced-behavior-by-online-influencer-france/
Observatoire Cetelem, and Harris Interactive. "Percentage of French People Who Declared Having Already Been Influenced by The Advice of Influencers on Social Networks in 2018, by Type of Influenced Behavior." Statista, Statista Inc., 26 Mar 2018, https://www.statista.com/statistics/942913/influenced-behavior-by-online-influencer-france/
Observatoire Cetelem & Harris Interactive, Percentage of French people who declared having already been influenced by the advice of influencers on social networks in 2018, by type of influenced behavior Statista, https://www.statista.com/statistics/942913/influenced-behavior-by-online-influencer-france/ (last visited October 31, 2024)
Percentage of French people who declared having already been influenced by the advice of influencers on social networks in 2018, by type of influenced behavior [Graph], Observatoire Cetelem, & Harris Interactive, March 26, 2018. [Online]. Available: https://www.statista.com/statistics/942913/influenced-behavior-by-online-influencer-france/
