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People who have been impacted by influencer marketing online in France 2018, by type

This statistic displays the percentage of French people who declared having already discovered or bought products because of influencers marketing online in 2018. It shows that 18 percent of the respondents discovered a new product thanks to the review of an influencer.

Percentage of French people who declared having already been influenced by the advice of influencers on social networks in 2018, by type of influenced behavior

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Release date

March 2018



Survey time period

March 13-15, 2018

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Et vous personnellement, avez-vous déjà...?"

*The source adds the following information: "une mise à niveau a été effectuée définissant les influenceurs(euses) comme toute personne active sur internet, les blogs et les réseaux sociaux qui, par son statut ou son exposition médiatique, est capable d'influencer les habitudes de consommation."

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Statistics on "Social media influencers in France"

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