Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Advertising spending of Nike in the U.S. 2013, by medium

Advertising spending of Nike in the United States in 2013, by medium (in million U.S. dollars)

Advertising spending of Nike in the U.S. 2013, by medium This graph shows Nike’s advertising spending in the United States in 2013, by medium. The sports giant spent 0.8 million U.S. dollars on newspaper advertising in the U.S.
Nike – additional information

Nike’s measured media spending in 2013 focused on television and magazines. The $40.8 million invested in TV advertising was likely to reach a broad audience, as the medium is consumed in 115.6 million TV households in the United States. Magazine ad spending was likely to be directed to sports, fitness or health publications, where it would reach a narrower group of people, who would, however, be interested in sports and health-related topics and for this reason more susceptible to sportswear ads.
Nike was the most valuable apparel brand in 2012. Its brand value amounted to 16.26 billion U.S. dollars, beating such competitors as H&M or Adidas hands down. The company’s global revenue almost doubled between 2005 and 2013, growing from 13.74 billion U.S. dollars to 25.31 billion. North America and Western Europe generate more than a half of the revenue, and other important regions are Greater China and emerging markets. Footwear comprises roughly two third of all sales. However, the apparel and the equipment divisions have been expanding. Nike’s share in the global athletic footwear market amounted nearly 20 percent in 2013, and according to projections it will grow by more than seven percent until 2020. It is worth mentioning, however, that in 2013 it scored below average on consumer satisfaction and it was also beaten by its main competitor Adidas in that category.
Show more

Advertising spending of Nike in the United States in 2013, by medium (in million U.S. dollars)

Spending in million U.S. dollars
--
--
--
--
--
--
--
Spending in million U.S. dollars
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
This graph shows Nike’s advertising spending in the United States in 2013, by medium. The sports giant spent 0.8 million U.S. dollars on newspaper advertising in the U.S.
Nike – additional information

Nike’s measured media spending in 2013 focused on television and magazines. The $40.8 million invested in TV advertising was likely to reach a broad audience, as the medium is consumed in 115.6 million TV households in the United States. Magazine ad spending was likely to be directed to sports, fitness or health publications, where it would reach a narrower group of people, who would, however, be interested in sports and health-related topics and for this reason more susceptible to sportswear ads.
Nike was the most valuable apparel brand in 2012. Its brand value amounted to 16.26 billion U.S. dollars, beating such competitors as H&M or Adidas hands down. The company’s global revenue almost doubled between 2005 and 2013, growing from 13.74 billion U.S. dollars to 25.31 billion. North America and Western Europe generate more than a half of the revenue, and other important regions are Greater China and emerging markets. Footwear comprises roughly two third of all sales. However, the apparel and the equipment divisions have been expanding. Nike’s share in the global athletic footwear market amounted nearly 20 percent in 2013, and according to projections it will grow by more than seven percent until 2020. It is worth mentioning, however, that in 2013 it scored below average on consumer satisfaction and it was also beaten by its main competitor Adidas in that category.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Advertising market in the U.S."
  • Overview
  • TV
  • Radio
  • Newspapers
  • Magazines
  • Out-of-home
  • Cinema
  • Digital
  • Advertising response
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.