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Advertising spending of Nike in the U.S. 2013, by medium
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Advertising spending of Nike in the U.S. 2013, by medium
Advertising spending of Nike in the United States in 2013, by medium (in million U.S. dollars)
This graph shows Nike’s advertising spending in the United States in 2013, by medium. The sports giant spent 0.8 million U.S. dollars on newspaper advertising in the U.S.
Nike – additional information
Nike’s measured media spending in 2013 focused on television and magazines. The $40.8 million invested in TV advertising was likely to reach a broad audience, as the medium is consumed in 115.6 million TV households in the United States. Magazine ad spending was likely to be directed to sports, fitness or health publications, where it would reach a narrower group of people, who would, however, be interested in sports and health-related topics and for this reason more susceptible to sportswear ads.
Nike was the most valuable apparel brand in 2012. Its brand value amounted to 16.26 billion U.S. dollars, beating such competitors as H&M or Adidas hands down. The company’s global revenue almost doubled between 2005 and 2013, growing from 13.74 billion U.S. dollars to 25.31 billion. North America and Western Europe generate more than a half of the revenue, and other important regions are Greater China and emerging markets. Footwear comprises roughly two third of all sales. However, the apparel and the equipment divisions have been expanding. Nike’s share in the global athletic footwear market amounted nearly 20 percent in 2013, and according to projections it will grow by more than seven percent until 2020. It is worth mentioning, however, that in 2013 it scored below average on consumer satisfaction and it was also beaten by its main competitor Adidas in that category.
Advertising spending of Nike in the United States in 2013, by medium (in million U.S. dollars)
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This graph shows Nike’s advertising spending in the United States in 2013, by medium. The sports giant spent 0.8 million U.S. dollars on newspaper advertising in the U.S.
Nike – additional information
Nike’s measured media spending in 2013 focused on television and magazines. The $40.8 million invested in TV advertising was likely to reach a broad audience, as the medium is consumed in 115.6 million TV households in the United States. Magazine ad spending was likely to be directed to sports, fitness or health publications, where it would reach a narrower group of people, who would, however, be interested in sports and health-related topics and for this reason more susceptible to sportswear ads.
Nike was the most valuable apparel brand in 2012. Its brand value amounted to 16.26 billion U.S. dollars, beating such competitors as H&M or Adidas hands down. The company’s global revenue almost doubled between 2005 and 2013, growing from 13.74 billion U.S. dollars to 25.31 billion. North America and Western Europe generate more than a half of the revenue, and other important regions are Greater China and emerging markets. Footwear comprises roughly two third of all sales. However, the apparel and the equipment divisions have been expanding. Nike’s share in the global athletic footwear market amounted nearly 20 percent in 2013, and according to projections it will grow by more than seven percent until 2020. It is worth mentioning, however, that in 2013 it scored below average on consumer satisfaction and it was also beaten by its main competitor Adidas in that category.
Show moreNike – additional information
Nike’s measured media spending in 2013 focused on television and magazines. The $40.8 million invested in TV advertising was likely to reach a broad audience, as the medium is consumed in 115.6 million TV households in the United States. Magazine ad spending was likely to be directed to sports, fitness or health publications, where it would reach a narrower group of people, who would, however, be interested in sports and health-related topics and for this reason more susceptible to sportswear ads.
Nike was the most valuable apparel brand in 2012. Its brand value amounted to 16.26 billion U.S. dollars, beating such competitors as H&M or Adidas hands down. The company’s global revenue almost doubled between 2005 and 2013, growing from 13.74 billion U.S. dollars to 25.31 billion. North America and Western Europe generate more than a half of the revenue, and other important regions are Greater China and emerging markets. Footwear comprises roughly two third of all sales. However, the apparel and the equipment divisions have been expanding. Nike’s share in the global athletic footwear market amounted nearly 20 percent in 2013, and according to projections it will grow by more than seven percent until 2020. It is worth mentioning, however, that in 2013 it scored below average on consumer satisfaction and it was also beaten by its main competitor Adidas in that category.
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- Release date
- June 2014
- Region
- United States
- Survey time period
- 2013
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2014
More information
- Region
- United States
- Survey time period
- 2013
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
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Statistics on "Advertising market in the U.S."
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Statistics on "Advertising market in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
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- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
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