Social media platforms used by marketers worldwide 2022, by target group

Published by Valentina Dencheva, Jan 6, 2023
In early 2022, a survey was conducted on social media platforms usage by business-to-business and business-to-customer marketers worldwide. During the survey, 15 percent of responding B2B and 20 percent of B2C responding social media marketers stated they used TikTok to market their businesses.

Leading social media platforms used by B2B and B2C marketers worldwide as of January 2022

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Release date

May 2022

Region

Worldwide

Survey time period

January 2022

Number of respondents

2,897 marketers

Method of interview

Online survey

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Overview

8

Usage

7

Metrics

6

Effectiveness & ROI

8

Market leaders

5

Consumers

8

Further related statistics

20

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Topics

Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
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