page provides statistics, facts and market data related to online advertising and marketing. This includes information on segments and industries such as search engine advertising, social media marketing, advertising revenues of leading online companies, as well as statistics on demographics and use.
Digital marketing and advertising spending comprises several categories such as search, banner advertising, video advertising as well as rich media. As of 2012, worldwide internet advertising revenues surpassed 100 billion US dollars. Based on current data, global digital adverting spending per internet user currently averages around 50 US dollars.
According to market data, search advertising accounts for the majority of digital advertising spending in the United States and according to projections, is estimated to reach almost 25 billion US dollars by 2016.
Search and online service platform Google is the leader of digital advertising, accounting for approximately one third of digital advertising revenues worldwide. Over 90 percent of the company’s revenues are generated through advertising through Google Sites and Google Network Sites. Google’s advertising revenues through online video portal YouTube are comparatively minor.
Social media marketing and advertising, including rich media and online video, have been constantly on the rise. The most popular Facebook product fan pages reach more than 80 million users, highlighting the possibility of social media marketing. Daily deal websites such as Groupon as well as online-review websites all create further online brand awareness.
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- Adblocking: penetration rate 2017, by countryAdblocking: penetration rate 2017, by country
- Global advertising expenditure 2015-2018, by mediaGlobal advertising expenditure 2015-2018, by media
- Quarterly online advertising revenue in the U.S. 2007-2017Quarterly online advertising revenue in the U.S. 2007-2017
- Most popular product brands on Facebook 2017Most popular product brands on Facebook 2017
- Most popular Facebook fan pages 2017Most popular Facebook fan pages 2017
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- Forecast: revenue directory and mailing list publishing Germany 2009-2020Forecast: revenue directory and mailing list publishing Germany 2009-2020
- Forecast: revenue media representation Germany 2009-2020Forecast: revenue media representation Germany 2009-2020
- Forecast: revenue directory and mailing list publishing UK 2008-2020Forecast: revenue directory and mailing list publishing UK 2008-2020
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Average monthly number of tweets by brands on Twitter from January to December 2016
Twitter: average monthly tweets by brand profiles 2016
Most popular subjects of conversation on Twitter in the United States in 2015, based on total number of mentions (in millions)
Leading U.S. Twitter topics 2015, by mentions
Number of data removal requests issued to Twitter from 1st half 2012 to 2nd half 2016
Twitter: total number of data removal requests as of H2 2016
How much have you spent on Google apps and in-app purchases over the past 12 months?
U.S. consumer spending on Google apps and in-app purchases in the past 12 months 2017
How much have you spent, whether bought or rented, on selected types of digital media at Google over the past 12 months?
U.S. consumer spending on digital media at Google in the past 12 months 2017, by type
How often do you use Google services and products?
U.S. usage frequency of Google services and products 2017
Number of monthly active Pinterest users from September 2015 to October 2016 (in millions)
Pinterest: number of monthly active users 2015-2016
Frequency of Pinterest use in the United States as of April 2016
Pinterest usage frequency in the United States 2016
Most popular publishers on Pinterest as of December 2016, based on number of pins (in 1,000s)
Most popular pinning sources on Pinterest 2016
Likelihood that Millennial internet users in the United Sates would purchase products or services from brands using chatbots as of December 2016
U.S. Millennial willingness to try chatbot commerce 2016
Share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016, by gender
Buy button and social media sponsored links usage in Canada 2016, by gender
Share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016
Canadian online shopper buy button and social media sponsored links usage 2016
How often do you watch YouTube tutorial videos about beauty and cosmetics?
YouTube beauty tutorial video consumption of female U.S. users 2017
How often do you watch YouTube haul videos about beauty and cosmetics?
YouTube beauty haul video consumption of female U.S. users 2017
Do you follow any online blogs which are mainly or partially about beauty and cosmetics?
Female U.S. consumers who read beauty and cosmetics blogs 2017
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